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2023
Regional TV Channel, CIS
Regional Broadcast Studio Upgrade
Services
Studio Integration AR Integration Consulting & Innovation
Сhallenge
Upgrade a legacy 20-year-old TV studio into a modern productionspace on a limited budget. The new setup had to support multiple showformats and include extended AR capabilities — all within 200 sqm.
Solution
We delivered a complete studio overhaul based on a technical audit, optimizing 200 sqm into four distinct zones: news, talk shows, weekly recaps, and thematic digests.

To stay within budget, we used a unified Aputure lighting system with hybrid control (grandMA3 console and mobile app). Two zones feature subscription-based AR graphics managed remotely — no in-house AR staff required.

The entire physical studio was recreated virtually in Unreal Engine, enabling scalable set extensions and immersive visuals. A seamless layout allows presenters to move between zones live on air, enhancing fluidity and viewer engagement. A real-time virtual window to the city was added to the news set for dynamic visual depth.
Technical highlights
Studio Layout
4 program zones within 200 sqm,
AR System
Remote-controlled, subscription-based; no on-site AR team required.
Virtual Extension
Physical studio replicated in Unreal Engine.
Lighting
Aputure LED system, controllable via grandMA3 or mobile app.
News Set Feature
Virtual live city window.
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